Alexandra Palace (or Ally Pally as it is affectionately known to local Londoners) is an iconic North London entertainment venue, theatre, park and sports arena. In 2018, design collective Lovers created a brand new vibrant identity for the venue. It was up to us at Traffic to reflect the new brand in the digital space. We completely overhauled the Information Architecture of the site and worked closely with the team at Ally Pally to create a fun, cohesive and accessible website.
